The Wirecard Fiasco: Digital Payments Gone Wrong

What would you do if your credit card processor and merchant account provider were fraudulent? That’s the reality for many thousands of worldwide businesses that relied on Wirecard, the Germany-based financial technology firm that is now in bankruptcy proceedings, having committed, allegedly, sham practices for years.

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How Amazon Makes Small Changes to Subtly Manipulate Seller Behavior

This article is by Lesley Hensell of Riverbend Consulting. Over the last few months, Amazon made significant changes to the Seller Central interface. Each of these modifications is a subtle nudge, encouraging certain seller behaviors and discouraging others. Many sellers, however, have not seen these changes for what they are. In their efforts to keep […]

This post How Amazon Makes Small Changes to Subtly Manipulate Seller Behavior is from Web Retailer.

SEO: 5 Tips to Convert Visitors to Buyers

Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Use these five tips to convert more searchers into buyers.

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Content Marketing Should Mimic Publishing, Broadcasting

The best content marketing is so good, so useful, so entertaining that it holds an audience’s attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.

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8 Marketplaces for Themes, Templates, Plugins

Themes, templates, and plugins can simplify the creation and customization of a website. Here is a list of marketplaces to access themes, templates, and plugins. Several of these marketplaces also offer other digital assets, such as graphics, fonts, and videos to create and customize a website.

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Can Walmart+ Compete with Amazon Prime?

Walmart launched its premium subscription Walmart+ on September 15. The service offers unlimited free deliveries on orders over $35, up to a five-cent per gallon discount on gas at Walmart and Murphy fuel stations (Sam’s Club stations will be added shortly), and scan-and-go purchasing at any of its physical stores.

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