The company I started working for has been around for about 10 years. They have an old school style webstore that is hard to use and manage but still end up doing about 1M in sales a year but not growing. They have no analytics and don’t run any ads. They have a lot of articles and specialized information that attracts visitors through organic un-optimized search.
I don’t have a lot of direct eCommerce experience. Looking for advice on how to approach.
Should we rebuild the site on Shopify/WordPress?
Next Steps: Google Analytics, FB Pixel
Start running ads?
Any other big picture items you’d recommend?
Would you recommend any deep dive modern eCommerce training?