7 Actionable Ways to Retain your Customers on OnBuy post Holiday Season
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This happens every year with a lot of eCommerce sites—the Ups and downs story. Most eCommerce stores experience a hike in holidays, and as soon as the holidays are over; markets go saturated, and nothing remains the same like holidays.
You may have experienced peak points around festivities but you also have to keep an eye on the incremental and repeat purchases from loyal buyers now in normal days. Post holiday season can be converted as a great opportunity if you get the right set of strategies onto your business.
But before we get into the ways of customer retention on the marketplace; Let’s uncover some facts about one of the prominent marketplaces, OnBuy.
A UK based marketplace, established in 2016 by Cas Paton, is now one of the most popular marketplaces in Europe. OnBuy has 25,000,000+ products, 8,000,000+ buyers, 5000+ sellers and is growing rapidly. OnBuy is expanding in 40+ countries.
And to help you ease your business experience CedCommerce is now an official channel integration partner of OnBuy, offering integrations for any frameworks your business is based on like Magento, WooCommerce, OpenCart, Prestashop, and Shopify.
Now the question comes, how can the post holiday season be converted into a skyrocket to tap on the existing buyers and make more profits. What are the ways; Is it possible? And fortunately, YES, some ways will help you to turn the tables in your favour. Here are some ways, and if you consider them, things can go well on your side.
Retarget
The most active online shopping seasons are holidays, and as soon as they are over, you have to retarget your audience. Many visitors come to your site in the holiday shopping season, and you can do remarketing to hold them even after the holidays end. Here’s an image showing how retargeting works?
1. The click-through rate of a retargeted ad is 10x higher than the CTR of a typical display ad.
2. Website visitors who are retargeted are more likely to convert by 43%.
3. 91% of marketers who have used retargeting have found it to perform the same as or better than search, email, or other display ads.
4. Remarketing can help you to avoid losing customers and even works as a better opportunity.
2. Customer Loyalty Reward Programme
If you want to retain your customers for a long, run a customer loyalty reward program. It will allow the sellers to give points to the customers once they fulfill the mentioned criteria.
You can ask your customers to refer to friends if they like the product, register on your site, and even ask the customers to promote you on social media handles if they loved the products. This can turn your seasonal shoppers to come to you even after the holiday season ends. 
3. Personalize Email Marketing
You can use personalized email marketing to hold on to your customers and convince them to return to you. Let’s understand this with some highlights of email marketing campaigns
- It helps in generating new leads while holding the old one’s.
- It lets your customers remember you for a longer time.
- It strengthens customer relationships.
- It helps in increasing revenues.
- It improves customer retention capacity of a business.
4. Shift Your Target with Customers Attitude
With the New Year’s arrival, customer minds change drastically. From food, beverages, clothes, and decor, they ultimately shift to high self-control levels and with a high esteem of changing themselves as a better person. Now the change in strategy is needed; customers will buy those products that will help them in their new year’s resolutions.
Now what kind of products have chances to attract buyers: Products that facilitate cleanliness. Products that help in organizing. Products that provide productivity. Products that help in health enhancement. Products that promote safety and protection. Here the image is showing examples for the products as mentioned above.
5. Additional Coupon and Rewards
Providing coupons, price drops, and rewards are considered as one of the best ways for customer retention. It happens a lot of times. If the customers don’t get any offers or coupons, they don’t buy and leave the cart instantly. Don’t let this happen to you; add coupons, offers, slash prices to increase the customers even after the festive season. You can create a Win-Back offer for old customers. Free delivery for old customers can help with customer retention.
6. Follow Up and Feedback
If you ask your customers to follow up and give feedback, you are strengthening your relationship with them. As then, you will solve their issues and understand their perspective for the particular set of products and services. This will help you to retain your customers in the long run.
7. Advertising with a new perspective
Plan your advertisement according to your new strategy so that the customers get more aware of your offerings. Your advertising should be according to the products you are focusing on. You can make customers aware of discounts, coupons, and other things you are offering on your website. Advertise and promote yourself well. Bring a new perspective this new year in your advertisement.
Hope these strategies help you in proper customer retention and gives you a spike in sales even after the festive season ends.
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