I want to set up a new shop page for someone who doesn’t know a lot about technical stuff.

In the past i used WP + woocommerce but it is just not noob friendly enough, especially when setting up variable products.

I thought about using a service like shopify or bigcartel, but would rather set it up on my own server like you can do with wordpress

What would you guys recommend in my case?

edit: noob friendly in the case of the shop manager, not the one setting it up. So logging in, checking new orders, sending emails to clients, editing products etc.